81 percent of the worldwide market- that’s the shocking news about Android, the Google mobile operating system at the end of 2014. That left Apple’s iOS only 15 percent left to maintain the empire. But how did these two grow apart so much, that they created such tremendous differences?
Strategy Analytics announced it on Thursday, as they analyzed how 1 billion Android gadgets have been sold in 2014 all over the world, in comparison with the 780.8 million ones that have succeeded in being victorious one year behind. On the other hand, the Apple’s iOS has scored only 192.7 million units in 2014.
It has always been a tense fight between the two famous and ambitious brands. The secret of Android’s strategy is that it works on very many types of devices, mobile models, tablet producers, but as far as iOS is concerned, it is specifically designed only for iPhones, iPads,etc. Apple’s idea of becoming the best, solitary company with great ideas, utilities and apps, brought the imminent failure. However, 15 percent of the sales is very much, considering that the number is based on Apple devices only. Another detail in the growing success of Android is not only that it works on various kinds of device models, but it also conquered the market of cheap ones, entry level gadgets, that are conform to a certain limited budget of young adults or average salary beneficent.
Furthermore, there were always many pseudo-novelties that Apple brought to the market, that were inspired by the Android developers, but presented themselves as being innovations: the custom wallpaper, multi-tasking app usage, third party keyboards, cameras with flashes, bigger phones, NFC payments, predictive typing and interactive notifications.
Another serious and obvious competition on the market that also involves the two operating systems is the one between Apple devices and Samsung, which is the leading maker of Android gadgets. The new iPhone 6 and iPhone 6 Plus have recorded in the last quarter of 2014 incredible sales, whereas Samsung has achieved its 5th decline, counting one result per one quarter of a year. Its models have struggled endlessly to make a significant impression on the market, but it was incomparable with the Apple’s straight A outcome.
However, the other companies producing devices that work with Android (other than Samsung), have prospered and have won the battle of the year. Strategy Analytics says that
“Emerging markets, such as China and Indonesia, drove the industry’s growth last year and will continue to do so through 2015. […] Microsoft is struggling from having too few major hardware partners to build its phones.”
Image Source: Phone Arena