Lyft, Uber’s biggest rival is currently undergoing a logo upgrade, the ride-hailing company deciding to give up on its trademark pink mustache. According to an official announcement, a Lyft neon sign will soon embellish all cars affiliated with the company, making it even easier for clients to spot their ride.
The Lyft neon sign has an oval, pill-like shape and it displays six different colors. Moreover, the device features a screen on its back, making it easier for the passenger to interact with the driver. Company officials stated that, among other uses, the display would facilitate communication between clients and a hearing-impaired driver or vice-versa.
John Zimmer, the co-founder of the ride-haling company, gave a clue of the upcoming change during a Wall Street Journal conference that took place in Laguna Beach last month.
According to Zimmer, the Amp will help passengers find their designated car faster and without much ado.
Picture the following scenario: it is the holidays, and you are at the mall, trying to leave during a rush hour. There are at least a dozen other people waiting for their ride, how do you know which one is yours when six cars pull up at once?
Thanks to the Lyft neon sign that will be an easy task as every order is marked by one of the six available colors. When the ride is confirmed, the client will receive the confirmation alongside the delegated color.
The Lyft neon sign will display the color, making it easy for the customer to recognize the order from afar. Moreover, in very crowded areas the clients could wave their phone so that the Lyft driver could spot them.
Drivers can charge their Lyft neon sign via USB before starting their shift. According to the company, the battery has a life of approximately 8 hours.
The device is available for all current Lyft collaborators as long as they send a submission form to the company accompanied by a confirm address to which the device can be sent. In the case of new drivers, they must first complete a set of onboarding requirements before receiving the Lyft neon sign.
Lyft has been heavily marketing its services via televised adds, slowly gaining more popularity than rival Uber.
Out of the two ride-sharing companies, which one do you prefer?
Image source: Flickr