The store is equipped with sensors and cameras that can track every customer in the store and monitor what they put in their shopping cart. Upon leaving the store, the systems bill their credit cards based on what they have bought.
Before entering the location, though, shoppers need to scan their smartphone and have the Amazon Go app installed. Each self is equipped with sensors which keep track of the items customers pick up and beams the info the Amazon Go app.
If they change their mind, the items are deduced from the grocery bill.
Amazon Go Based on State-of-the Art Technology
Amazon employees were first able to test the technology in December 2016. The e-commerce giant had expected the store to be open to the public much sooner. However, the system initially failed to correctly tell one shopper from another especially when they had similar body types.
Children who moved items from one shelf to another were also a problem.
A spokesperson for Amazon, said the new concept store is based on state-of-the-art machine learning and computer vision. It is unclear if the company plans to open more high-tech stores in the future.
The retailer refuses to use the technology in Whole Foods stores, which it acquired later last year. Amazon is confident that the opportunity to avoid checkout lines will draw more traffic to the store.
It is not the first time, the e-commerce behemoth experiments with brick-and-mortar stores. In 2015, it launched a bookshop in Seattle. Amazon has now 13 physical bookstores across the U.S. and countless pop-up outlets.
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