Apple is not exactly swimming in clear waters for the time being, as they struggle to keep their no 1 position in consumer’s preferences, even though their latest products have not received fabulous reviews. Apple customers are waiting with enthusiasm for the tech giant to revolutionize live television, just as it did for music streaming and phone services. According to the latest official statements, users will have to wait, at least until 2016. Apple’s strategy is more handset-oriented now, as smartphones have been the main profit boosters in recent years.
Although the company aimed at introducing a live TV service this year, delivered via the mighty internet, they have delayed the process. Partnerships and negotiations to license programming from TV networks such as those owned by CBS and 21st Century Fox are progressing on a very slow pace and moreover, Apple still hasn’t got the computer network capacity in place to ensure a performant viewing experience, according to statements coming from people close to Apple officials.
The web based service that will most likely roll out next year, would deliver programming across online platforms, such as Dish’s Sling TV product and Sony’s future service. 25 channels will be included in the programming perspective, including major networks such as CBS, ABC and Fox, available on all devices running Apple’s iOS operating system.
Television programming is nevertheless an essential part of Apple’s strategy to use information, music and entertainment all tied together, in order to keep the company and its devices at the core of people’s digital lives. Apple positions itself as an entertainment provider, easing access to new platforms that bring a valuable fragment of entertaining in people’s lives.
When it comes to their delayed TV service, the main drawback is the price of content. They want to make everything affordable to their consumers, considering the fact that their very products don’t come at very affordable prices. They entered the music business with a crown over their heads, managing to convince music labels to sell songs for only 99 cents, to the amazement and enthusiasm of consumers. Now, Apple plans to offer an entire package of popular channels for only $40 a month, namely half of the average cable bill in the US.
This is no easy thing to do, not even for Apple that sticks to tight negotiations with TV channels and providers, in order to offer the best possible alternatives for consumers. Apple delays the launch of its TV service in an endeavor to make things better and deliver exactly what the company has accustomed us with: quality at highest levels.
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