Apple has set their own bar high when it comes to mobile sales, but the company officials are confident that their new flagship models, the iPhone 6S and iPhone 6S Plus will be sold in more than 10 million units this week, which was the record previously held by the iPhone 6 and iPhone 6 Plus.
Apple did not unveiled the specific sales numbers of preorders their devices had received, but analysts are estimated that about 4.5 million smartphones will be sold in the first 24 hours, as compared to the 4 million items that were sold during the first day in 2014.
However, the company mentioned that they currently have some catching up to do, because the larger of the two new models, the iPhone 6S Plus, received much more preorders than they have expected.
The reviews of the iPhone 6S and iPhones 6S Plus beta testers have been all positive, which encouraged people to buy these devices, resulting with a big unforeseen boost seen in the number of preorders.
Apple started taking preorders for the two new phones as of last Saturday. All devices will be shipped to their owners on September 25.
Apple broke a couple of records with the number of iPhone 6 sales last year, hence why the company is put under pressure this year by the question of whether they can achieve the same performance this year, or even beat their previous record.
Though some Wall Street statiscians are skeptical on whether the company can maintain their momentum, we think that is quite clear that Apple will succeed. Seeing the huge media attention the new phones are receiving this year and looking at Apple’s history of outperforming itself year by year in popularity, as well as in sales number, it’s safe to assume that beating their previous record will be a piece of cake for the company this year.
The iPhone 6S and iPhone 6S come with some notable improvements over its predecessor, including better cameras, a new operating system and 3D touch technology, which makes the screen sensible to how hard users are pressing the devices’ screen.
Officials at Apple are positive that they will shatter their previous record thanks to the amount of popularity their two new smartphones are receiving in China, which contrary to what people might think, is the main target of initial demand, surpassing the United States.
The company is famously known for relying on their flagship phones, whereas their rivals at Samsung and Sony generate most of their revenue from a vast array of smartphones.
Photo Credits flickr