Get ready for your iPhone’s mapping app to become highly precise and make your navigating experience an even more enjoyable, stress-free one.
Apple Inc bough GPS (global positioning system) startup Coherent Navigation earlier today and experts believe that the Cupertino Company intends to use it to transform their Apple Maps app into a fearsome opponent for rival app Google Maps. Google Maps is currently the most successful navigation app on the market.
The sum that Apple Inc paid for Coherent Navigation is a mysterious, unknown one, with the company’s Tim Cook even making a statement saying that Apple buys smaller technology companies from time to time, and as a general rule they don’t publicly discuss their purpose or any plans that might evolve.
If integrated in their Apple Maps, Coherent Navigation’s High Integrity GPS (iGPS) system will pretty much allow your phone to tell you where you find yourself within centimeters. The system combines signals from the traditional mid-earth orbit GPS satellites with those from the low-earth satellites of voice and data provider Iridium, thus offering a greater accuracy and precision, higher signal integrity, and greater jam resistance.
The Paul G. Lego’s LinkedIn page reveals that the Coherent Navigation’s CEO has infect already been working for Apple for the past five months (he started in January). Now, rumor has it that several of the smaller company’s key employees are joining Apple. Co-founders William Bencze and Brett Ledvina themselves are confirmed to have started last month.
On April 30th, 2015 the name servers for Coherent Navigation’s domain were updated to point to Apple’s servers.
The small tech company was founded in 2008, in San Francisco, listed as working in the defense and space industry, and specialized in intelligent global positioning systems (iGPS), with the U.S. Department of Defense being one of its most important clients.
Apple Inc acquired several other companies that could help improve their mapping service in recent years – Pin Drop, Locationary, WifiSLAM, Hopstop, Embark and Broadmap to name a few. These buys are commonly known as “acqui-hires”. They are high-quality acquisitions in which the talent being brought on board is just as, if not more, important than any other asset owned by a business.
Experts believe the Cupertino Company is displeased that two thirds of iPhone owners prefer to use Google Maps instead of the navigational system offered by the phone’s brand. They are buying companies and developers, and actively working on improving their native apps in order to win back those app users.
Experts are highly anticipating this year’s developer’s conference, where Apple Inc is expected to release iOS 9 and introduce the world to new features for Apple Maps, including transit directions.
Image Source: wired.com