Rumors about the arrival of an original Apple entertainment platform are heating up. If Apple were to proceed further with their own entertainment service, the tech giant would have to dethrone Netflix, which is the leading streaming media platform in the world. Starting this winter, Netflix will be banging at our doors with a new war drama starring Idris Elba called Beasts of No Nation.
According to Variety, the Cupertino, California-based company has discussed with Hollywood executives about the idea of producing original video content. The reports doesn’t go into details, so it remains to be seen how big Apple’s efforts are. One executive from Hollywood claims that the company that made the iPhone is serious about entering the industry of media content, and that they are looking to form production divisions that in the long run would churn out more than enough content to support their vision.
Rumors say that the company will delay their live TV service for next year, but they are planning to introduce the platform on the internet this year. Apple’s main aim is to create a self-sustaining platform for movie streaming and other media content, according to one senior executive of the company, but we do not know exactly what that means.
Netflix adopted a similar strategy when it started producing its own TV series, such as House of Cars and Narcos. In Apple’s case, we do not know whether they are looking to produce TV series, movies or animations. Last year the company made an unprecedented offer for BBC’s Top Gear trio – Jeremy Clarkson, Richard Hammond and James May, but they ended up signing a deal with Amazon.
The official details of Apple’s strategy are unconfirmed, as we got used to. The company might clarify some of their intentions about Apple TV on September 9, when they will hold an event that will include the reveal of their new iPhone model.
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