Apparently, new statistics have shown that after analyzing the market of wearables, experts have established that fitness trackers have become very popular. Figures have proved that they represent 85% of Q3 sales. Unfortunately, the Apple Watch did not have so much impact on the market or among wearables’ users.
Fitbit was announced by the Charge family of gadgets that it managed to lead the market with a share of 23%. Garmin held 1.3% of the sales, while Xiaomi surpasses Garmin’s record, registering 16.5%. Most of Xiaomi’s sales were recorded in China.
The well-known Apple Watch had slightly exceeded the device from Samsung with approximately 4.9% of the share market. Samsung had dominated the market with a mix of products including both smartwatches and fitness trackers, the records showing a 4.5% of the market share.
IDC has argued that the downswing of Apple for the quarter happened because of the detrimental user interface and the aging spectrum. The analysts of the company have asserted that the success which was registered by Apple in the category of wearables will slowly decay, becoming less sonorous than consumers were used to.
This could happen due to the never-ending challenges which consistently appear on the market, gradually winning more and more curious customers who are willing to try all the new products, not being faithful to a single brand.
Nevertheless, when it comes to the category of smartwatches alone, Apple had maintained its position in the ranking among all competitors, leading over all of them for a while. Then, it only decreased to 41.3% of the market. In this classification, Garmin was categorized on the second place with a 20.5% market share, while the devices from Samsung brought it on the third place with 14.4%.
The third-quarter figures of Apple had shown that they were almost entirely unaffected when Series 1 and Series 2 Apple Watch was launched on September 7th. The devices had an availability of just a few days at the end of the quarter. All in all, IDC predicts that all the smartwatches which are app-running, like those launched by Apple, will continue to fight and win a better place in the ranking, slowly exceeding fitness trackers, surpassing them due to the Apple Watch’s abilities and features which could categorize it as being better than Fitbit.
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