If you have ever thought that Apple can’t surprise you anymore, you should see their next move. The huge company is going to acquire the artificial intelligence startup, Turi. The price of the acquisition is believed to be around $200 million! Let’s find out why this program is so important and what changes are going to take place after using it.
Turi has founded three years ago. It is a machine learning platform which has the task of creating Big Data analytics for its users. At first, it was based on open source intended for applying large-scale machine learning to graph analysis.
The product allows developers to build apps that can tell them recommendation engines, predict customer churn or even detect fraud. This artificial intelligence startup is not new to the businesses. There are other important companies, such as Adobe, Zillow or Pandora that are using it. Even though there were some rumors that Apple could buy Turi, the acquisition has not been confirmed until this month.
We know that Apple buys smaller companies or technologies from time to time and when they do it, they do not discuss their plans. This thing happened also with Turi. Even though we do not know for sure what Apple is going to do with it, The Geekwire report says that Turi’s team will remain in Seattle while the I Phones creators will continue to make expertise in artificial intelligence and machine learning. We are curious to find out what this new acquisition will imply but it could be applied to improving products such as Siri.
The giant tech has some major plans. Turi is not the only artificial intelligence setup the company has bought. Perception and Emotient are other companies that Apple has bought in the last two years. All of them are related to machine learning and creating artificial intelligence.
We can’t wait to see what changes Turi will bring to Apple’s products and what other has plans the company has. The artificial intelligence start-up that Apple has bought was founded at the Carnegie Mellon University. Its founders managed to make large-scale algorithms in order to extract and analyze relationships between entities. That is how Turi became one of the most wanted start-ups. Then it turned into a $200 million company.Let’s hope this acquisition will bring only better features for Apple’s apps and that the customers will be satisfied with them.
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