No matter how much people try to run from ads, they are getting everywhere and are gradually starting to get more invasive. This week, Facebook has made an announcement that will definitely make all users upset. It turns out the company has already started inserting autoplay videos on Messenger, so we will soon have nowhere to run from ads.
Autoplay videos on Messenger are Facebook’s new trick
No matter how much you hate ads, they are necessary on free platforms. Companies roll them out in their apps as a monetization method and to keep the service free for users. Therefore, even if you dislike them, they are essential. However, things are getting more annoying whenever they get way too invasive.
Ads have been common on Facebook for a long time. However, last year, the company introduced them on Messenger as well. These work by the same mechanism as that on Facebook and Instagram so, from time to time, you might see something useful.
Since the messaging app is not for scrolling, these ads weren’t too invasive. Now, Facebook changed its mind and decided to integrate autoplay videos on Messenger. This type of content has been a good marketing strategy on the platform, so Facebook decided it might bring the same results on Messenger as well.
You can manage your ad preferences for these videos as well
Even if people don’t get posts on their messaging app, they still use Messenger daily. About 80 percent of all adults in the world use the app to send messages, with this and WhatsApp being the most widely used messaging platforms. Therefore, bringing ads here is a great opportunity to sell more products and increase profit.
However, you can still get rid of unpleasant ads. Just like on Facebook, you can manage autoplay videos on Messenger and change your ad preferences. If a certain video bothers you, you can choose not to see it again, together with any content from the business. Therefore, there is a chance you might actually see something that matters to you.
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