BMW announced it would expand its ReachNow fleet to a new location, and the hint was New York. After the German automaker launched the car sharing program in Washington and Seattle in April, the next target was Brooklyn.
To make this project more user-friendly, BMW developed a ReachNow app, which will represent a strong competitor against other dominant brands in the car sharing industry such as Lyft and Uber.
Furthermore, ReachNow will take user experience to the next level with a new set of features. More precisely, drivers will be able to play their favorite songs, select temperature, and benefit from the ‘do not disturb’ option.
Based on recent reports, the test mode will be launched on the 8th of December in Seattle. ReachNow will expand the car rental service as well. The program is currently available in Oregon, Portland, and Seattle with a car fleet of 800 models.
Now, the company plans to introduce 250 Minis and BMWs in Brooklyn. There will be a pilot program in Manhattan too. According to the BMW officials, ReachNow will be designed for residential buildings, so residents will be able to lease any car from a fleet of BMW Series 3 and BMV i3 vehicles.
ReachNow will launch another project in Seattle in January 2017, which will provide a longer-term vehicle rental of between two and five days. Also, this project will enable members to order a car, which will be delivered to a specific location, based on the member’s preferences.
The German automaker is developing an additional pilot program in Seattle designed for owners of 2016 or 2017 MINI models. More precisely, they will be able to rent their cars whenever they don’t need it.
This project aims to help owners reduce the costs of maintaining their vehicles. However, there are several other companies on the car sharing market such as Car2go, Turo, General Motors, Mercedes, Toyota, and Ford.
The AutoMobility LA event takes place at the LA Convention Center this Thursday. It will be 10 days long, and will present a 1,000-car fleet as well as 50 new models. As BMW fans are looking forward to this event, ReachNow and other car-sharing projects aim to reduce traffic in large cities by encouraging drivers to rent these vehicles.
Image Source:Bimmer Post