The new Whopper commercial of Burger King draws everyone’s attention when promoting Google Home devices to describe the ingredients used for their Whopper. The fast-food restaurant chain has included Google Home in their TV commercials, using the voice of the artificial intelligence-powered speaker to describe their new product.
Burger King used Google Home device in their ad to pursue the growing ownership of the AI-based speakers
The first version of the short ad appeared on April 12 on TV and then on Youtube. A man who looks like a Burger King employee asks the Google speaker what ingredients does the new Whopper sandwich bears. When asked that question, the Google Home starts reading the details regarding a Whopper sandwich as listed on Wikipedia.
This trick worked pretty well for Burger King until some mean Wikipedia users started editing the Whopper page on Wikipedia, arguing that the Burger King sandwich is the worst sandwich sold by the fast-food restaurant, even lying about the ingredients. They wrote on Wikipedia that the sandwich has toenail clippings and rat meat and all sorts of appalling comments regarding weird ingredients.
The fast-food restaurant used the device to list the ingredients in their new Whopper sandwich
This determined Burger King to lock their Wikipedia page from new edits. By April 12 in the afternoon, Google has removed the ad’s ability to include or mention Google Home devices. Nevertheless, Burger King launched two tweaked versions of the commercial on April 12, late at night on episodes of NBC’s ‘The Tonight Show with Jimmy Fallon’ and ‘Jimmy Kimmel Live’ on ABC in Miami, Los Angeles, and New York.
They replaced the voice which said the command with a female’s voice or a different male voice from the one who was seen in the ad and, thus, the new spots implemented the device again from Google Home. Burger King used Google Home device’s voice to pursue the developing ownership of Google Home speakers powered by AI-improved digital assistants like Apple’s Siri and Amazon’s Alexa. On Wednesday, April 12, the company was three times more accessed on Twitter than it was the previous day.
Nevertheless, not all that activity was positive because they also received mean comments and Tweets from people who were not exactly fans. But some may have already got used to Burger King’s way of advertising. The chain owned by Ontario, Canada-based Restaurant Brands International, has been well-known for several years for their goofy ad campaigns. However, these weird ads make people talk about the fast-food restaurant, resulting in more customers.
Image courtesy of: wikipedia