China continues to develop its web of services and products on the American market. The United States have been one of the most preferred markets by China in recent times, and the largest country in the world by population is planning to make the best out of it. The Chinese company Letv intends to bring its streaming service, its phones and TVs to the American public. The streaming service will be designed for the Americans who also speak Chinese. Letv`s entering the tech market in the United States is said to happen later in 2015. During a media release on Tuesday, Chinese officials announced the willingness of Letv to Sell TVs, Phones and Streaming Service to Americans.
Letv plans to be a California located company, setting up their headquarters in Redwood City, which is also part of the Silicon Valley, the nerve centre of technology in the United States. In addition to that, the company has recently opened an office on the west coast, in Los Angeles.
During the following months, the Chinese company intends to hire hundreds of employees to work in both of their American locations. This info was provided by JD Howard, who is in the position of vice president for the Letv and also representing the company in the area of international mobile business. Letv is also open to future partnerships with companies from the United States, for a variety of services.
“Our ambition is to make a serious disruption in the smartphone industry. We need to take the key advantages we have built in China and translate them to other markets.”
Howard state in an interview.
As for the streaming service they are about to elaborate in the United States, it will be designed for Chinese speakers. Howard indicated that Letv is going to create a streaming service similar to the Chinese version, offering names that represented hits in China. This should not be a problem for the company, since they own an online library that is able to provide up to 100,000 TV episodes and also an amazing number of five thousand movies.
JD Howard has also added that Letv will probably offer a service including several ways for making money. They will implement the pay per view system, they will also provide ad supported content and subscriptions may as well function with Letv. The situation goes in the same way in China, according to Howard.
Image Source: people.cn