Tata Motors has announced its new collaboration with Microsoft. The automaker is bound to use Microsoft’s technology to transform driving into a pleasure. The technology which will be implemented by Microsoft will develop driving into a connected and more personalized experience. The first car which will be equipped with Microsoft’s new technology will be issued on March 7 at Geneva International Motor show.
The companies claimed that the user interfaces application of the Tata Motors would use the functions enabled by Microsoft, like remote monitoring features, telematics, and navigation. Guenter Butschek, the managing director of Tata Motors, has announced the partnership, stating that this collaboration is meant to develop new revenue opportunities since buyers look for value-added services.
Butschek also said that the program would start producing with the company’s sub-brand TaMo which will be eventually extended to their Tata Motors branded cars. Anant Maheshwari, the India President of Microsoft, argued during a press conference that by implementing machine learning technologies, the Internet of Things and artificial intelligence, his company is bound to provide car owners the most pleasant driving experience.
Maheshwari also stated that Microsoft expects about 90% of all cars to be completely connected by 2020. However, even today, approximately one-third of all car owners request for particular personalization of their vehicle to improve their driving experience. Butschek argued that Tata Motors is bound to improve in-car efficiency and connectivity to grant buyers access to an enriched mobile experience.
He also noted that Tata Motors would purchase the connected car technologies developed by Microsoft which mixes together amazing features like the Internet of Things on the global hyper-scale Azure cloud, advanced machine learning and artificial intelligence to develop a smart and safe vehicle. They are bound to offer a highly personalized driving experience for all vehicle owners.
Butschek pointed out that TaMo will be used as an open platform to nurture innovation by implementing a startup ecosystem while designing cars equipped with on-the-go connectivity. He also added that the advanced vehicles would implement technologies such as analytics, cloud computing, mapping, geospatial and improved human-machine interface.
In this way, they will develop a new benchmark in the industry of autonomous cars. Earlier this month, Butschek announced the launch of the TaMo sub-brand which aims to develop new technology-outfitted cars.
Image source: wikipedia