FollowAmazon brings good news for gamers and game developers by expanding its in-app purchasing services to those using Windows PCs, Macs and Web-based games. A recent announcement from the customer-centric company says that in-app items will appear on best-seller lists, ad campaigns and recommendation lists on its website to guide gamers with their choice.
In-app purchasing is a strategy that allows gamers to purchase virtual items directly in a game. It is currently available for Android and Kindle games. The new service will allow gamers to by virtual goods without having to leave the gaming environment. For gaming enthusiasts, it is a great new way to link their Amazon account to access a broad assortment of games.
Users can make payments using Amazon’s payment system within the game, be it through credit cards or gift certificates. Similar to Google and Apple, Amazon takes 30 percent of the revenue generated by each purchase.
Amazon’s Digital Games store will feature titles for PC and Mac games as well. The new service intends to lend a helping hand to game developers who are on the lookout to build their business. It means that monetization will be easier for game developers, while customers will benefit from a better gaming experience.
The expansion of the in-apps purchasing service is a boon for developers who make their games or apps available through multiple platforms. Amazon, a choice website for shopping enthusiasts, has strived to make the online shopping experience as smooth as possible. It says that the new expansion will serve as an effective marketing strategy and also advance game discovery.
There are a lot of free games and apps that make money using in-app purchasing services. And, perhaps the trend is in for a boom as the ever-expanding world of online and computer games is becoming simpler and simpler.
