Under the new patent, the U.S. company is allowed to install sensors and cameras that can track foot traffic and literally scan feet and match the patterns with customers’ personal data such as hometown, name or phone number.
The firm said that the technology will employ cameras and sensors to acquire imagery of its customers’ feet to later use those images to create 3-D models of the feet. These models will be stored in a database which will contain info on customers’ shoes, feet, lower part of the legs, and so on.
The patent even comes with a solution when two customers wear the same types of shoes. The system will be instructed to take into account other factors such as shoe color, tread wear, foot size and lower foot description.
The system will reportedly be used to identify each particular guest and provide him or her with tailored experiences within the park.
Foot data can be also used to enroll customers faster in locations equipped with robot receptionists. However, Disney robots are not supposed to stand still; they are expected to “roam the amusement park.” The entertainment giant also fancies an input-output mechanism that collects customer data directly from the customer.
The freshly-patented technology is supposedly a less invasive attempt to collect customer data than fingerprint or eye scans. The company acknowledges that some guests may refuse to provide biometric data for commercial purposes as the methods are “obtrusive.”
Furthermore, the foot recognition technology is more reliable as it can identify customers even when they wear hats and sun glasses. The new system could be implemented in theme parks, sporting events and other locations providing entertainment services.
Nevertheless, the Burbank-based firm said that it doesn’t plan to use the technology any time soon at its entertainment venues. Disney said that the patent is the result of its continuous research and development efforts.
According to a Themed Entertainment Association report, Disney World’s Magic Kingdom was visited by more than 20 million people last year alone, making it the world’ largest theme park.
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