The seventh release of the highly popular street- racing film series will see a candy-red 2015 Dodge Charger, a green and dark 2015 Dodge Challenger R/T and a shielded 2015 Jeep Wrangler Unlimited. The movie, scheduled to roll out April 3, will get colossal buildup because it will be the last to incorporate actor Paul Walker, who passed away in a blazing car accident in November 2013.
Dodge has teamed up with Universal Pictures from the very first release of motion pictures, which likewise star Dwayne Johnson. The association incorporates publicizing and showcasing backing from the carmaker for the film. Furthermore, for “Furious 7,” FCA US, the car producer formerly known as Chrysler, has likewise partnered up with Atlantic Records.
On March 17, Atlantic Records will discharge “Enraged 7: Original Motion Picture Soundtrack,” the musical add to Universal Picture’s “Furious7.” Music features that back the soundtrack will incorporate modern and vintage Dodge models.
In the reprisal film, Diesel’s character, Dom Toretto, drives a red Charger. There is likewise a “glorious green” and dark 2015 Dodge Challenger R/T driven by Michelle Rodrigues’ character, Letty Ortiz. Ludacris’ character, Tej Parker, drives a protected Wrangler Unlimited from Dodge’s kin image, Jeep. Every one of them fly, or free fall, from the back hatch of a C-17 payload plane. FCA U.S. said it conveyed around 30 vehicles for the film production.
Dodge’s cross-branded strategy incorporates TV ads for the United States and other markets, online networking and digital promoting campaigns, as well as a “Furious 7″ launch page on the brand’s site, which presents Dodge muscle autos. The site incorporates motion picture stills and data about the Dodge Challenger SRT Hellcat, Charger SRT Hellcat, Charger R/T Scat Pack and Charger 392 HEMI Scat Pack Shaker.
For the U.S., a national ad was released this current week for the 2015 Dodge Challenger. There are likewise spots for the auto which will air in the Middle East. In worldwide markets, FCA will air roll out a spot for the 2015 Jeep Wrangler. All featured ads incorporate cuts from the motion picture and new car footage, as indicated by FCA.
The spot for the U.S., through Doner, employs the dependable, inspirational- dream auto leitmotif: An individual scrutinizing autos at a Dodge dealership bounces into a Dodge Challenger R/T, and notices a wallpaper for the film in the showroom. He places his hands the wheel, and viewers are transported to universe of the motion picture, ending with a scene of the late Paul Walker’s character swinging from of a cliff from the spoiler of a fishtailing Challenger.
Image Source: Detroit Free Press