It has recently been announced that Dropbox has acquired Clementine Labs, a young company mostly known for developing an app with the same name. Clementine is a program that facilitates secure communications through messages and video calls.
The small company was the one to make the announcement on its blog. Clementine Labs told they were eager to join Dropbox, the popular cloud-sharing service, but there were also some bad news. Clementine used a fremium payment model: the service in itself was free to use, but many of its popular features such as unlimited calls required payment to be unlocked.
Unfortunately, the free parts of the service will only continue to function until the end of this August. Users that have paid in the past will be apparently transitioned to a new service. It remains unknown what this service actually is. It will most likely represent the next version of the Clementine app (albeit with a different name) released under Dropbox’s umbrella.
Dropbox has failed to announce the plans it has for its newest acquisition, but they are not hard to foresee. Clementine boasted advanced security measures for all of its services, specializing in protecting the data of their customers. It could be this technology that motivated the cloud-sharing provider’s decision.
It could also be that Dropbox wants to offer a more complete package of services, combining its data storing services with the ability to easily send messages and make video calls. Many companies and indeed, individuals, would probably be more attracted to a product that offers multiple services.
Dropbox’s plans are probably amongst those lines. Regarding the app’s existing non-paying users, Dropbox does not seem to care too much about them. Indeed, considering that the free aspects of the service are scheduled to be shut down within a month, one can imagine that those users will not be too keen to join whatever new service Dropbox will offer.
Two months ago, Dropbox has also bought and shut down Umano, a tool that provided voice-over services. On that occasion, users that had a subscription were not assured they will be transferred to a future service, but were be instead given a refund.
With all these recent acquisition, Dropbox might be preparing to greatly increase the range of the services it offers, similar to the strategy Google has been employing over the last years.
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