The Explore Feed, Facebook’s alternative, discovery-targeted News Feed will no longer be limited to the social media platform’s mobile versions. This change was spotted by Matt Navarra and later confirmed by Facebook itself.
The Explore Feed Should Come Rocketing to Desktop Soon
Facebook mobile users are already accustomed to the presence of the Explore Feed, which is Facebook’s alternative at the usual News Feed. Basically, this allows users to discover more content on the social networking site without having to connect to other users. This can showcase posts from accounts that have no relation to the users themselves.
However, the recommendations aren’t really random, as they get selected based on what the user has liked or what’s popular with their friends.
Initially, this feature was only available to mobile users, but Matt Navarra, the social media director of The Next Web, spotted it the desktop version of Facebook as well. After posting about it online, media sources reached out to Facebook.
Representatives later confirmed that Explore would become available to all desktop users quite soon, as it already started rolling out this new-old feature.
“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” the Facebook rep was reported as having stated.
On the mobile version, the alternative feed can be found in the main navigation menu, under “More”. It appears that the web version will have the rocket logo on the left side sidebar, filled under the “Explore” section, which already includes Pages, Events, Groups, Moments, and Saved, and several more.
The purpose of this transition from mobile to desktop appears to be the same as any other services’. Namely, Facebook is likely trying to increase the amount of time spent by users on its social media platform, be in on mobile or on desktop now, as was pointed out in quite a number of reports.
Users should expect to see the Rocket Explore feed popping in on their desktop sometime soon if it isn’t already there.
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