As Facebook introduces Watch Later to its videos, it is getting closer and closer to its longtime goal of actively competing with YouTube.
For the moment the Watch Later is only being tested out selectively, by some Facebook users so that all the glitches and complaints can be resolved before the feature’s official release date.
As users will scroll through their bottomless news feed, every so often they see a video that they might want to watch, but not at that particular time, as there is always something else that is extremely tempting eying them from the bottom of the screen. Facebook has found a solution for this particular situation, by offering its users the possibility of watching the videos that they find interesting at a later time.
All they will have to do is to select the Watch Later button that will be located in the top right hand corner of their video window in the form of an overlay menu. This means that the menu will only appear when the user has his mouse in the right hand corner.
The videos that the user decides to watch later will be transferred to a separate menu and then, whenever users want to go back an see what they selected they can do so without being tempted by other posts or videos.
This feature comes to build even further on Facebook’s plan to take over the video world on social media. The Social Network is intent on dethroning YouTube as online video market leader despite the fact that it offers videos as part of a feed. YouTube on the other hand is a database and so, it is clearly a much more appropriate space for this type of content.
But there is no obstacle that Mark Zuckerberg cannot overcome when it comes to social media and he is clearly taking this video challenge extremely seriously. So far, he has been doing an impressive job at it too, as Facebook has reached a daily quota of 4 billion video views this last quarter.
It has added auto play videos to your news feed and now it is letting you save them and watch them later, like them, share them, move them around your screen so that you watch them while reading your feed, anything you want, just as long as you hit play. All of this is obviously translated into money for the Social Network and lots of it, because its ads revenues are through the roof.
It still seems like a very long shot that Facebook might ever become the people’s go to website or app for videos, but Mark Zuckerberg is clearly convinced that he can make it happen and he just might give YouTube a run for its money pretty soon, if the expansion rate is kept at current levels.
Image Source: socialmediacouncil.eu