Facebook grants permission to companies to post job openings of pages. After a long time since people have speculated that Facebook is bound to take on online job boards and LinkedIn, Facebook has developed tools to help companies post job openings. Those who are searching for a job could also use the tool to hunt for new opportunities.
The new tool implemented by Facebook is focused on helping only small and midsized companies which usually confront with difficulties when trying to find the suitable people for their new positions. Andrew Bosworth, the vice president of ads and business platform at Facebook, argued that they will mainly post job openings for hourly and part-time workers, targeting Linkedln’s weak spot.
Bosworth also claimed that there were a lot of firms which tried to find suitable employees by posting job offers on their Facebook pages. Now, Facebook is just trying to facilitate their process of selection. From now on, companies from Canada and the US will be allowed to post listings, while tracking job applicants and communicating with them by utilizing their Facebook pages.
Those who are looking for a job could use the “Apply Now” button to apply for openings. Facebook will automatically fill in some of the public information which is already on their Facebook profile to speed up the process. Applicants are able to verify and edit the information before sending the application. Once the application is submitted, it automatically creates a conversation between the candidate and the business by using Facebook Messenger.
Facebook will also add a new tool named “Job” to help job seekers. When posting businesses’ job listing ads, Facebook will get paid by those firms. Facebook will also introduce those job openings in the News Feed of their users who had previously liked the page of that particular business which is now hiring.
Bosworth pointed out that Facebook started testing the job tools last spring in some cities including Chicago. Some may say that Facebook is currently testing this new idea to analyze the results and step up into recruiting space by exploiting recruiters’ increased use of social media. Based on the data provided by a survey published by the Society for Human Resource Management, apparently, 84% of companies are searching for employees on social media.
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