With live streaming becoming more and more popular, it was completely expected that major companies would start taking advantage of it as well. And while Twitter joined the club last year, recently having celebrated Periscope’s first anniversary, it was time for other social and tech giants to join in on the action.
And this is how Facebook Live came to be. Only out for a few days, the app has already started to divide its market into two groups – lovers and haters, who incidentally happen to be divided along the lines of “promoted companies” and “regular users”. Let’s see exactly how Facebook Live managed to divide its user base.
Even though it should come as no surprise that people are arguing over something on the internet, few things actually manage to get so many people in different camps, with basically no grey areas. You either love Facebook Live or you hate it. And there’s one big reason for both sides to get behind – the notifications.
If you’re a Facebook user, you probably noticed that for the past couple of months you’ve been getting invited to watch various streams on the social media platform, even though the only thing you did was to like the page. Well, Facebook’s new live streaming that is just like that, only constant.
If you want to use the app, you have to get accustomed to the fact that you’ll get constant notifications. If you like a page and that page puts out a stream, you will get a notification. And so far, there is no way of turning them off. It can range from mildly annoying to exasperating to cha-ching! This is because companies are the ones to mostly profit off of the unblockable notifications.
And Facebook doesn’t really have a reason to turn them off, at least not yet. Since streaming has become so popular and Facebook is still the most used social media platform, they can pretty much set the tone for whatever they want their app to be, and people will still use it. Because anyone who is someone is on Facebook.
Still, most annoyed users don’t see exactly how the company will monetize the app because after all, it’s all about the greens, right? Well, one user had a startlingly and depressingly plausible realization about how Facebook will be making money off the app.
According to the user, the company will most likely keep the notifications until everybody is fed up, and then turn them off. They will keep them turned off for a while, and then start charging companies in order to turn the notifications for their live streams back on.
Image source: Wikimedia