The social media company is said to report around 20 third-party features, whose applications will run on top of Messenger when the integration takes off, as indicated by an individual acquainted with the subject and cited by Mashable. It’s not yet known who the initial partners are or how the new FB Messenger will look like, but Facebook will probably make the option available to more designers after the pilot launch.
Facebook is known to report major new gimmicks at its F8 Developer Conference and normally offers training- workshops and chats on the new gimmicks- to designers amid the occasion.
The forthcoming overhaul to Messenger, initially reported Thursday, is the organization’s most recent in a sequence of moves that have unfathomably extended the reach of Messenger throughout last year.
Facebook initially rolled out Messenger as a standalone application in 2011. And the previous summer the organization reported it would be moving mobile messages out of the primary Facebook application completely — a move that irritated numerous clients at the time.
From that point forward, Facebook has been consistently beefing up Messenger’s list of capabilities, most recently with the introduction of mobile payments.
Nevertheless, making the service available to outsider developers will turn Messenger into a platform of its own, instead of a part of Facebook’s primary service. The organization’s reasons for such a move are not known. However, the achievements of applications like WeChat and Line in Asia, which additionally run third-party applications, have shown the potential of such a move. More will be uncovered during the F8 one week from now. CEO Mark Zuckerberg will probably convey the opening keynote.
Facebook must be very cautious to not rehash botches that it had in the past. In previous instances, Facebook clients used Facebook games a great deal, so the space soon got packed and users started feeling like they were spammed with invites for games. One can only resists a number of Candy Crush invites before it gets irritating.
Facebook is not the only versatile social network to begin opening up the service to outsider designers and advertisers. Snapchat opened up a new feature named “Learn” which is basically a publicizing medium that clients can go to. The eminent component about this gimmick is that it gives intriguing and unique content material and that users have to expressly desire to learn new content, making Learn different from other advertising approaches.
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