On Friday Facebook announced that the social network site pays attention to the tiniest details in its users’ behavior. Based on how much time you spend reading a story Facebook’s News Feed update will show you more contents of that type.
It might not seem surprising that your News Feed page is watching you as much as you watch it. Facebook believes that not only the content you like or comment on is relevant, but also the time you spend reading it although you do not like, comment or share a story. Facebook said:
“Just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them. There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it.”
So starting from this Facebook’s News Feed update involves the adjustments of its algorithm for a new metric, that is how much time you spend viewing things in your news feed irrespective of the fact that you interact with them or not.
So even if you did not click on anything Facebook will interpret the fact that you did not scroll straight past that post as a good thing. This means that the post was of interest to you and in the future Facebook will show similar stories higher up in your News Feed. Previously the website took into account only the contents with which you interacted directly.
According to a Facebook spokeswoman although the time you spend reading a post will be tracked Facebook will not make it available to advertisers or publishers. The only purpose of Facebook’s News Feed update is to see how the content is surfaced on the News Feed.
To show that this is not just a simple timer Facebook will also compare the time you spend looking at a particular post with your usual browsing habits in order to account for slow internet connections. This update is already rolling out and it will roll out over the following new weeks. Facebook mentioned that Pages are not likely to notice any distribution changes after the update is put into practice.
So Facebook’s News Feed updates is just another reminder that the company knows pretty much everything you do on its platform.
Image Source: Power User