Almost everyone gets seriously stressed by the annoying ads which keep to pop up and sometimes freeze your web browser or your will to surf the internet for a period of several hours. Website owners are so desperate to monetize their sites and they keep promoting ads after ads but at the same time they are decreasing their websites` characteristic of being cool, or smooth, or nice to navigate on. It certainly is a lesson most of the site owners and publishers have not yet learned and it represents the detail which very often makes the difference between a successful website and a business which fails to make a nice impression. However, another battle in the war against annoying adds has been won, as Germany legalized AdBlock Plus and other ad blocking software by a recent court decision.
The publishers have been upset by the effects of ad blocking software like AdBlock Plus thus they have recently called such software to court, challenging the legitimacy of this kind of programs. They have claimed that such software functions against competition and represents an obstacle opposed to the struggles of the publishers to make their services and products known and available to a large range of possible customers.
The owners of Die Zeit and Handelsblatt, two of the most famous newspapers in Germany, have stated that software like AdBlock Plus, which very often is found as extremely useful by the average internet user interfere with their ability to make money, thus representing an illegitimate service which severely limits the capacity of both the Die Zeit and Handelsblatt, as businesses.
Still, even if the owner of Die Zeit and Handelsblatt may have been right while expressing their opinion on the matter, the German court though of the situation from another perspective, that might be even more legitimate. The German court has taken into account the right of every person to use such plug-ins while surfing throughout the world wide web.
“The Hamburg court decision is an important one because it sets a precedent that may help us avoid additional lawsuits and expenses defending what we feel is an obvious consumer right: giving people the ability to control their own screens by letting them block annoying ads and protect their privacy,”
Ben Williams wrote on his blog. Williams is in the position of project manager and talking on behalf of AdBlock Plus.
Image Source: geeksnack