It seems that nothing stops Google from aiming to become the absolute ruler of every Web service, industry and niche and recent news suggest that online shopping and product home delivery, while not completely new to the search engine giant, is a market niche they want to expand their influence on. Last year, Google implemented a demo same – day shopping delivery system in San Francisco which, according to specialists, wasn’t the best performing service ever, not to mention that these are quite some murky waters for Google, as online shopping and home delivery are presently run by the already established and proficient hands of Amazon or eBay.
So what does it mean that Google intends to dominate the online shopping niche?
Learning from its past mistakes and the mistakes of others for that matter (Webvan is an example of epic failure in the niche of home delivery), Google places its bet on their service Shopping Express, investing in radio ads that are meant for the San Francisco Bay Area ears. But they don’t stop here, as official statements suggest that Google wants to move to Los Angeles and New York. Not yet, Google officials say, but soon enough we might have the Google deliverers bringing us the daily groceries from Costco to our doors. So far, reports say that servicing San Francisco Bay Area looks like a profitable venture, and “ten of thousands” of loyal customers are getting their products in the blink of an eye, no matter if they ask for Toys R Us products or Staples ones.
Although Google officials didn’t insist on the matter, as it is not yet deeply analyzed, there is also the possibility that Google expands its same – day home delivery service to fresh products and foods, a business already ran by Amazon and its Fresh service. Perishable groceries represent an entirely different niche for home delivery and the competitors such Amazon and eBay have already made it into the market, which might leave Google out of the game. But since Google’s ambitions are only limited by the horizon, we will soon find out that they really managed to blend in online shopping with engine search and same day home delivery and wonder how come didn’t they think of this sooner.