If you are here, you have probably already heard about the Mobilegeddon and intend to learn more about what the new update by Google implies. If not, you will probably find useful a little informative brief about the event, as the American tech giant Google realeases mobile friendly update, known as Mobilegeddon.
Mobilegeddon is a name that the new algorithm that the American company Google is about to release, which both the tech experts and tech enthusiasts have been using to refer to, ever since the update`s first announcement in February 2015. Actually, Mobilegeddon will happen tomorrow. The first news of such a new algorithm shaking by Google appeared in the last month of 2014, but it was in February when the American tech giant has officially spoken announced the Mobile Friendly update.
It is not usual for the American tech giant to make its future plans public, but the arrival of the Mobile Friendly update had to be known in advance, as the webmasters needed time to turn the websites into more mobile friendly environments. The main purpose of this new algorithm is to provide a better ranking in the mobile Google search results for the websites that have been optimized for mobile devices as well. So you will basically be directed firstly to websites that you can view and surf in a proper way, if you are connected to a smartphone.
Still, there are eyebrows that have been risen in connection with Google`s new update, not especially in a suspicious way, but to express that some features of the new algorithm need further explaining.
Google has confirmed that the official date of the Mobilegeddon is April 21. As everyone in the community expects, the change will only affect people who use mobile devices, so there are not going to be any search boosts for mobile friendly websites on a desktop Google search. The smartphones will be the only devices within which the effects of the Mobile Friendly update will be seen, so if you are a tablet users you are not in the range of the new algorithm by Google.
If you have a website and you want to determine whether Google sees it as mobile friendly or not, the American tech company recommeds that you just give it a search on Google via a smartphone, and check if it is labelled as Mobile Friendly. The mobile friendly testing is another tool that you may find useful, still Google has mentioned that the index may still need some time to be updated, so don`t panic if you have done everything in order to optimize your website for the mobile devices, because if it is not yet labelled as Mobile Friendly by Google, it could mean that the algorithm has not yet updated the index. Google Webmaster Tools may be another answer for you as a website owner, but its mobile usability reports are also marked as possibly delayed reports.
You may be surprised by Google`s Mobilegeddon, if you acknowledged that a similar update was released two years ago, as well. Still, that mobile ranking algorithm had a different purpose. Its main target was to improve the accessibility of the websites, in case issues regarding the core appeared while doing so. This time, Google`s new Mobile Friendly update has a clear object: page rank in Google search run by mobile devices users.
It may be the case that the website that you own features different pages, and some of them may be Mobile Friendly, some of them may not be. If so, Google has some good news for you. The new algorithm is not a site wide type, so mobile friendly pages on not entirely mobile friendly websites will also benefit from the new algorithm that the tech giant will introduce.
Many website owners have expressed their bewilderment in connection to Google`s new Mobile Friendly update, stating that Google has not yet made it clear if the new algorithm will work in real time. As it was said before, Google mentioned that delays may probably occur, but the changes will be operated in real time, as soon as your website is optimized and ready to be labelled as Mobile Friendly. It is estimated that it could take up to 72 hours until your website will appear as Mobile Friendly in the Google search pages, if everything is done the right way. Still, in the case of large websites, Google has explained that it could take the new algorithm up to a month to determine if such a site is mobile friendly and also to appear under this label in an ordinary Google search run on mobile devices. It is recommended that you first optimize your most important pages, so your website will benefit from search boosts as soon as possible.
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