Ads are pretty much a necessary evil. Sure, they slow everything down and they pop up unexpectedly and unwantedly, but without them we’d have far less content on our beloved internet. So, of course ad blockers were invented, so that you can browse peacefully without being interrupted constantly. Last week, however, one major app provider decided to ban them, only for Google to restore ad blocker access on Play Store.
This came as quite a surprising event, as the company had only last week banned a number of ad blockers from its Play Store. Some of the apps banned from the Store were among the most popular, such as Adblock Fast and Crystal.
Everything began last Monday, as Google initially started rejecting updates, only to completely remove the apps from the store on Tuesday. One company submitted an appeal immediately after the update was rejected, and on Friday they got an answer, their appeal having worked. They brought back the app this morning.
And pretty much everything is back, with the company allowing updates to the apps, as well as the apps themselves on the Google Play Store. No explanations have been given, however, regarding the reason behind the weird change of heart. And the companies that got the permission to re-upload their apps didn’t really care enough to complain or ask for an explanation.
It’s kind of strange how Google decided one thing at first, only to change their minds after a reasonable appeal was made. Some theorize, however, that it might have come from a major business decision made by the company.
Initially it was speculated that the ad blockers were pulled in an attempt by Google to support particular browsers which had built-in ad blocking abilities. Since the company changed its mind so quickly, it would seem like either the negotiations failed, or the company came up with a different strategy.
The move did have a strange feel to it, and not necessarily because of the quick change of heart. Some ad blocking apps were allowed to remain on the store, while others were removed; also, some were allowed to keep updating their apps, while others weren’t.
Combined, the weird occurrences regarding the matter might spell out either a poorly implemented strategy, or simply a poor business decision/failed negotiation.
All of the apps are now back online, the developers allowed to update, and the users are happy to finally be free again of the pesky ads.
Image source: Wikimedia