Google is expanding its add services to include a buy button directly connected to the search results page displayed on your smartphone.
Imagine a world in which all the your Google searches would contain not only reviews and information but a direct and easy way to buy the searched for product instantly. Google is now laying the foundation for just such a marketing system.
Specialist websites sometimes rely on Google in order to compile lists of item prices, but the company itself could refine these price and item sorting systems using it’s increasingly upgraded and improved search algorithms.
The “Buy on Google” link will appear alongside the ads for certain retail items which your search generated.
The main retailer will have a special product page on Google which can offer further information as well as user reviews and information on available stocks. Once you selected the item quantity and your delivery location, a checkout button allows the transaction to be finalized through online banking.
Google says that at the moment the project is still in test phase, so only a few retailers can benefit from the new system.
Not only would the new feature help online shoppers, but retailers could benefit from Google’s popularity as a search engine to enlarge their target audience and customer base.
However this new feature puts Google in direct competition with many accomplished online commerce websites, which already have trialed and tested methods of attracting buyers. In the hopes of boosting its own add revenue the company will want to divert some of the traffic from websites like Amazon.
On Wednesday, the company finally released some additional information about the service after rumors were spreading about the way that the “Purchases on Google” service is being prepped.
The online shopping market is increasingly competitive, which means that focus on sales made using tablet and smartphone applications is increasingly stronger. Not only are smartphone sales applications becoming popular but their use is also progressively dependent on how many relevant results they show.
Google has also expanded its information availability system in order to provide more details about local stores and retail items. Nearby retailers are now displayed on Google Now if users are nearby, while available product details and reviews are now being worked on.
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