The feature is being tested on mobile.
However, these people won’t be answering Google users’ questions as those questions are being typed. The celebs have pre-recorded their answers to some of the most popular questions about them in the Google search box.
For instance, fans are curious to know whether Ferrell knows to play the drums, while other fans are interested in Chopra’s foreign language proficiency. When such questions are typed into Google’s search engine, the clips with the answers will pop up at the top of the search results page.
After the users click on one video, the program automatically redirects them to other similar videos about their favorite star. Users can also swipe through the existing videos.
Google’s Web Search Engine Tries to Get Social
Another feature that is currently being piloted by Google is “Posts on Google,” which enables celebs to post Twitter-like posts directly onto Google’s search results page. The feature was first tested last year during the election.
This year, Google included museums, film producers, sports teams, and even businesses in the feature. Via Posts on Google, organizations and people can post GIFs, text messages, status updates, videos and so on.
With the new features, Google tries to drag its search engine into the social sphere, instead of letting users rely on Twitter to get some answers. Ironically, Google has never been able to create a successful social media platform to date.
The latest feature also tries to turn search results into a more immersive experience with an Instagram-feel when accessed from mobile.
Image Source: Screengrab via Blog.google