The two companies have made peace and joined forces after two years of animosity, and to celebrate Google Inc will now start to display tweets in the search results provided by their search engines.
The search engine giant, Google Inc, and popular social media platform, Twitter Inc, announced the brand new, exciting and mutually beneficial partnership earlier this week, on Tuesday, May 19.
What the ever-evolving, industry giant Google wanted to do was to incorporate more real-time results in its search queries. Now, after closing the deal with the social media platform, the search engine has access to Twitter’s so called ‘firehose’ of five hundred million tweets a day.
Google Inc did take the time to mention that tweets will only be showing up in mobile search results and inside Google apps for now, but not to worry, desktop tweet results are on their way and we should expect them sooner rather than later, in just a few short months.
Twitter, on the other hand, is hoping that the deal will help boost user engagement. The social media platform has been experienced an unpleasant period of sluggish user growth lately. As a direct result of the phenomenon, its stock price has been affected negatively.
Jana Messerschmidt, Twitter vice president, gave a statement saying “We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results”. She hopes that people will now find it easier than ever to explore their interests across both Twitter and Google.
She went on to give an example of how it will all work, informing that “if you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets. Or, if you’re a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday’s series finale”.
Ardan Arac, Google product manager, called the result of the collaboration a great way to get real-time information when something is happening, and said that it’s another great way for organizations and people on Twitter to reach a global audience at the most relevant moments.
For those who don’t know, the two industry giants had a very similar deal way back in 2009, but Google excluded tweets from their comprehensive search results in 2011, after having an unpleasant disagreement with Twitter.
What exactly they disagreed about is unknown. There are multiple versions of the story, each providing a different reason, or a different set of reasons. However, the most popular one is that Google felt Twitter was simply asking for too much in exchange for merely providing access to its firehose of tweets, which was significantly smaller back in 2011.
Another popular belief is that Google Inc may have seen Twitter Ins as a rival, rather than a potential partner.
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