On Friday Google announced that they will launch YouTube Gaming. This innovation is a live streaming service which might compete with Amazon’s Twitch service. YouTube Gaming will be available as both app and website and will focus exclusively on gaming and gamers, taking this experience to a new level.
The YouTube Gaming website will have pages for more than 25.000 games. It will concentrate on live streaming, enabling users to discuss their favorite games and broadcast footages of themselves while playing. The new features are designed to make broadcasts sharing easier for users. In order to achieve this goal YouTube Gaming allows you to share all your streams with your followers with only one link. In addition you won’t need to schedule a broadcast with some time ahead.
Besides following individual content creators users will also have the possibility to subscribe to game pages. Another update regarding subscriptions is the fact that you will receive notifications when live streams begin. Users can add their favorite games to their own collection for quick access and based on their games and on their channels they are subscribed to they will receive recommendations.
According to Jonathan Terleski, who is a senior staff product designer at YouTube, the most challenging thing was to go through all of the YouTube videos and decide which ones can be considered gaming videos. The search feature will be refined in YouTube Gaming. So when you start typing the name of a game you will not receive suggestions of songs or other contents. Google explained in a blog post:
“When you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.”
YouTube Gaming will most likely become Twitch’s rival. Amazon’s service was founded in 2011 and has over 100 million viewers a month and 1.5 million broadcasters. So it will be quite challenging for YouTube Gaming to surpass Twitch. This move is also the best way for Google to get into e-sports. YouTube is anyway the most dominant video site in the world and the tech giant claims that the website already has more gaming videos than other platforms.
YouTube Gaming will be on display at E3 2015. It will be available on web, phones and tablets on both iOS and Android devices. The service will start rolling out this summer in the UK and the US.
Image Source: Game Zone