Falling shares coupled with lower than expected revenue are just some of the things that are keeping the company executives on their toes. The Taiwan based phone manufacturer is betting heavily on Android which might be the most popular mobile operating system right now though the market is getting crowded with newer player entering the scene almost every other day. So what does HTC do to reclaim its territory?
The HTC One is the most talked about device from the company stable right now and is considered the best competitor of the iPhone 5. However, sales record of the past few months show that the consumers aren’t satisfied with just a metal body, a large HD display and a good camera. So it’s the clearest sign the company may have that they need to innovate, hence paving the way for HTC to bring in newer devices. Fortunately, HTC has already picked up the whiff and is planning to launch two new devices at IFA 2013. One of the devices would be of a smaller display while the other of a larger display, even larger than that of HTC One.
Both HTC One Max and HTC One Mini along with its aluminum unibody is expected to complement the present HTC One while catering to a larger segment of the market. As studies conducted by research groups have proved, not all prefer large mobiles and there does exist a huge user base that would instead prefer a smartphone with a relatively smaller display. The HTC One Mini with its purported 4.3 inch display, and a thinner and lighter body will suit this user base just fine. The One Mini will definitely be more portable and make for better ease of use.
Similarly, the HTC One Max is a large device called phablet that is going to compete with Galaxy Note and Xperia Z Ultra. There already are rumors of HTC’s attempt to market the HTC One Max as a productivity model. The particular segment is now dominated almost entirely by the Samsung Galaxy Note but will soon have competition from the new comers, HTC One Max and the Sony Xperia Ultra.