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There seems to be an obvious trend these days for social platforms to drastically change the way they work. Some may view it as an expansion of their services while others only regard changes such as these as creating a more versatile medium when it comes to advertising. The thing is – both parties are correct in their assumptions, and Instagram’s most recently announced new feature is the perfect example of it.
Instagram recently announced that it is changing its video feature to allow its users to record videos as long as 60 seconds, up from the previous existing length limit of 15 seconds. Not only that but Instagram also announced that this is the first step of many others the social platform will be taking this year, suggesting that this could be only preparatory work for the following changes.
The first reasoning that the company provided the public behind this change was the fact that statistics show a 40 percent increase in the time spent watching video content in the last half a year alone. Whether video is used as a method of entertainment, sharing experiences with the public or advertising, it seems that more and more users resort to it as a much more attractive means of sharing and viewing content.
Instagram is not – by the looks of it – the only social platform that has noticed the trend. It wasn’t too long ago that Facebook, for example, has introduced video streaming and direct video posting as a core feature of the platform. While it had been tested for several months, it has slowly made its way to most states across the US, with plans to have it released for the rest of the world in the near future. Then again, Instagram is currently owned by Facebook so that may be the connection.
The longer video length feature has already begun rolling on some iOS and Android devices but has yet to reach its full-scale potential. Users should expect it to become available to everyone in the following months. However, this is far from what Instagram used to be as an app. Originally intended to be a place where people could post their photos – made pretty and artistic through the use of a wide variety of filters – Instagram added the video feature in 2013, limiting it to 15 seconds in length.
Now, with the new feature, it’s not only its users that can put their creative sense to use. The chances are that companies are welcoming the change for advertising purposes more than some users may.
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