Instagram has just hit the 400 million monthly active users mark. The main rival Twitter is still far behind than the Facebook-owned service.
Thanks to the celebrities who joined the service’s advertisement campaign, in nine months the photo-sharing social media platform racked up an additional 100 million monthly active users. The soccer superstar David Beckham, Hollywood actor Leonardo DiCaprio and international actress Salma Hayek are only a few of the celebrities that are using Instagram on a weekly basis.
The site boasted with the numbers in a new blog post from Tuesday. More than 50% of the people who joined the site in the last nine months are from Europe, while countries like Brazil, Indonesia and Japan closely trailed European countries. Instagram officials said that more than 75% of its userbase is not from the US.
The performance is a huge success for Facebook, as Instagram’s advertising revenue is estimated to generate about $600 this year alone. Moreover, experts expect the site to earn Facebook about $1.5 by 2016. All this thanks to Facebook’s idea to introduce sponsored posts and other smaller ad targeting features.
Experts estimate that by the end of 2017, Instagram’s advertising revenue will account for nearly 15% of Facebook’s advertising revenue in the mobile market. The application indeed is one of the key external features of the Facebook web agenda. The standalone app is the only platform which is wholly-owned by Facebook and also the only service other than Facebook that carries advertising. The application is positively received by all its clients, without irritating the users, which is an impressive feat considering how unpopular advertising is among the Internet.
Ian Maude said that “Instagram reaches a different audience so that has an appeal to advertisers and they are selling it as a separate product as a branding tool.”
Facebook has a total of three standalone apps (other than the Facebook app and Instagram), which are growing rapidly in popularity. One of them is, of course, Facebook Messenger, who boasts with 700 million monthly active users. More impressively, WhatsApp, another instant messaging app which Facebook acuired back in 2014 for $19 billion, has recently racked up 900 million monthly active users, making it the second app to reach the $1 billion users mark after Facebook.
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