We all know Intel as the chip making Silicon Valley company that has become synonymous with PCs over the last 10 to 20 years. However, the company has announced that is has now formed a new division called Intel Media and it intends to join the internet TV party.
The announcement from Intel comes after a series of negotiations with companies that control the content, as these TV studios and companies will give Intel the freedom to offer choice on what it calls Intel Web TV. This will be a full web TV experience, if you think along the lines of Hulu or Netflix then you should have a good idea as to what Intel Web TV will be.
However, it seems that Intel is joining the internet TV party with a trick up its sleeve. The company will be launching its Web TV service and will be offering live TV content, which will make it unique in the current market, as the likes of Hulu and Netflix only show previously aired TV shows and movies. Of course, Intel’s product will also show those older shows, but the live TV could be the thing that makes Intel Web TV a hit.
Intel was quick to boast that it had acquired the services of employees from Google, Apple, and Netflix, so Web TV should be in good hands. Alongside Intel Web TV, the company will also launch a set-top box, which will likely bring such things as TV guides, show programming, and channel timing. Intel Web TV chief Erik Huggers says that the company has been working with the biggest names in the industry and the mandate is to “Build the best Internet television service ever.”
Huggers has said this week that Intel Web TV will be available during 2013, but he offered no specific dates, although he did promise that the product would also be compatible with a series of apps, much like Smart TV’s.