At the meeting, various investors addressed Cook about the prospects of Apple one day owning Tesla, to which the CEO attempted to dodge a definite answer.
Tim Cook was quoted replying to inquires about the relation between Apple and Tesla:
“We don’t really have a relationship with them. I’d love Tesla to pick up CarPlay. We now have every major auto brand committing to use CarPlay, and maybe Tesla would want to do that.Was that a good way to avoid the question?”
As The Verge reports, a couple of minutes after the that, an investor ventured up and talked about his excitement over his Tesla Model S to when he invested in one of the first Macs in 1984. But again Cook answered playfully:
“Let me think if there’s another way for me to not answer this question.We’re very focused on CarPlay.”
CarPlay is Apple’s endeavor to have individuals pay attention to driving and not their iPhone. A dashboard display enables drivers to connect their iPhones to use gimmicks,like playing music or Apple Maps. Apple has been negotiating with various automakes to start integrating the iOS-sourced dashboard, Tesla included.
Apple obtaining Tesla would bode well, not to mention that both organizations have made popular names for themselves in their own fields.
There’s some signs that Apple is developing its own auto, and even perhaps an independent auto to contend with Google’s. The initial piece of information suggesting Apple’s interest in autonomous vehicles made the headlines when a van decked out with cutting edge sensors – much like the sort employed in other independent cars – was spotted driving on California streets. It was later noted by the Wall Street Journal that Apple hired a few hundred people for its code-named “Titan” venture, which is thought to be connected with a conceivable driverless auto. On top of that, Apple is right now in a legal dispute with A123 related to poaching the electric-auto batterymaker’s experts.
Moreover, Apple and Tesla have been pursuing one another’s experts for some time now, so why not get along and end the poaching with a merger? Apple surely has enough money (around $180 billion) for it.
But the main challenge seems to be Elon Musk. As Business Insider reports, Musk and Cook have altogether different objectives in the long run. Apple is keen on making creative thingamabobs and getting a profit, while Musk has embarked to change how and where humankind can travel with less interest in profit.
Image Source: PC Mag