There are some jobs who are not so easy to do and being Apple’s CEO is one of them. Apple is one of the most popular companies in the world and their products are used by millions of people. This means a huge responsibility for the manager of the company. Steve Jobs, who was the CEO of Apple for many years, died five years ago. Tim Cook replaced him and we want to find out if he does a better job and how he changed this company.
Five years ago, Steve Jobs, one of the founders of Apple, chose Tim Cook to be his successor. After six weeks, Jobs died and Apple had to continue, although it was hard for all the employees. The company is the best, in the whole world, by market value. Its income is bigger than combined earning of Facebook, Microsoft, and Amazon. However, its stock is staying in the same place and they should worry about the future. There are people who say that the best days Apple had are behind it and Tim Cook should make some changes.
It seems that the iPhone who was launched when Steve Jobs was alive contributes most to the company’s sales. Even though Apple released new smartphones since Cook is CEO, consumers seem to like more the older ones. Of course, this could happen also because the new phones made by this huge company are more expensive than those made five years ago.
Apple’s sales are not doing so great, as the iPad sales are not getting bigger and the Apple Watch was not a success. However, the company’s stock has doubled in the past five years. Although some products are not doing so great, people seem to be interested in iPhones. We are waiting to see what will happen with the new iPhone 7, which will be released next month.
Tim Cook said that things would not change after Steve Jobs died. He might want that, but some changes were and not all of them helped the company to sell more products. Apple should think of new products as the market wants new gadgets all the time, that are better than what we knew before.
We are waiting to see what are Tim Cook’s next plans. We should not forget that Steve Jobs chose him which means that he really thought Apple will succeed having this man as CEO. What do you think ? Is Tim Cook a better CEO for Apple?
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