On February 15, McDonald’s has revealed a limited edition of better straws which will allow their customers to enjoy Shamrock Shake. The company re-engineered their straws for the benefit of their clients. McDonald’s needed to ask for the help of two difference engineering firms to improve the straw. Their goal was to design a device bound to provide customers with the desired taste of their new drink, namely Shamrock Shake.
Based on the information submitted by the company, the straw was developed in such a way that it could deliver the mint flavor and the chocolate in equal portions when the customer takes a sip. The traditional straw used by McDonald’s cannot provide this amazing experience. Thus, the company needed the services of NK and JACE labs to help them design a better product.
Seth Newburg, the principal engineer and managing partner at NK Labs, argued that this task was a challenging one, but, nevertheless, it had an ambitious goal. He also claimed that from the perspective of physics, this assignment was quite difficult. It was not as simple as it may seem to develop something that could deliver a proportional amount of both mint flavors and chocolate in one sip.
The engineers managed to create the Suction Tube for Reverse Axial Withdrawal (the STRAW) which can demonstrate the marvel of dynamics of the fluids. The device is a J-shaped straw which was designed using the Fibonacci sequence. We know that this sequence was developed by Leonardo Fibonacci.
Developers at NK and JACE labs worked on the development of this gadget for months. This may seem quite pretentious, but it was not simple for them to develop such a straw, successfully achieving their goal and offering customers to have a unique Shamrock Shake experience. The straw will be available in a few weeks, being launched to commemorate St. Patrick’s Day.
All McCafes in 80 cities of the world will use the new straw with the fantastic drink Shamrock Shake. Nevertheless, McDonald’s argued that it ordered only two thousand such straws. Consumers may blame the company for implementing the straws for a limited number. If the company were to order more straws, they would no longer make it in all McCafes in time for the Shamrock season.
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