Microsoft’s latest apparent attempt to grab a larger Windows Phone audience is through Samsung, the software manufacturer will be offering the South Korean electronics giant $1 billion to make more Windows Phone devices that draw the attention of big audiences.
The rumor doesn’t come with solid evidence, like many secret Windows Phone reports, but does not stray far from something Microsoft would do to keep Windows Phone growing, considering they paid Nokia per year to keep developing solely on Windows Phone and not move to Android.
This eventually lead to the acquisition of Nokia, after Microsoft’s deal did not bring any prosperity for both companies. Nokia own about 90% of Windows Phone market share and this will become Redmond’s own in a few months, meaning Microsoft will be the only ones in the race for dominance.
Samsung has shown that they can use their marketing prowess and huge manufacturing line to push into a market and take over. Looking at Android from 2008 to 2012, Samsung went from 0% to around 40% in four years, pushing out HTC and Motorola from the top spot.
This will not be the first time Samsung has opted to work on Windows Phone and may be money for free, with reports Samsung is preparing to push out a new line of Windows Phone devices sometime in the coming months, alongside the next generation Android flagship, the Galaxy S5.
However, if Microsoft is able to bring Samsung to the same level of work as Nokia, things may start to get interesting in the world of Windows Phone. We wonder if there will ever be a time where Microsoft starts to hate Samsung, because they own all the market share, similar to the situation on Android.