You’ve probably heard of Miitomo. With its increased popularity, it’ highly unlikely that you haven’t. But as the sales grow for the social media platform / game hybrid, one thing becomes more and more obvious – it’s not about how good an idea is, but about how right the time is for it to catch on; that and having a big name like Nintendo behind your app.
I’m saying this because Nintendo’s Miitomo app is strangely similar to another, far older social media paltform / game. I’m talking of course about IMVU, a website that was launched way back in 2004, and despite it having more features than Nintendo’s Miitomo, barely gets a couple of tens of thousands of daily users, while Miitomo gets somewhere around a million.
So how is Miitomo so different from IMVU, seeing as the latter has the advantage of coming out first and of offering more services? Well, the biggest difference would be, like I said before, that IMVU doesn’t have multi-billion dollar company Nintendo behind it.
But that’s what the market is like. Very few people have even heard of IMVU, while Miitomo has gotten non-stop coverage since way before its release. In fact, the app scored one million users in its first three days in Japan alone, and 1.4 million users in the first four days after it became available in the United States.
And people keep using it, intensively I might add, as the app is registered to have some four million monthly active users and a quarter of that – yes, one million! – daily active users. Additionally, the app is reported to make about $40,000 per day on iOS and Android, or $280,000 per week from in-app purchases alone.
Comparatively, IMVU has been holding on for years, making enough profit to keep running, but definitely not enough for its management team consisting of seven people to “make it big”. Still, they do consider themselves the world’s leading 3D social network, with over 130 million users (most of which have long quit the service).
But they might have to change that claim soon, as Miitomo isn’t even all that clear on what it is itself. It’s either a mobile game, one that is massively played online, or a social media platform with a few extra features. But it’s obviously not the amount of features that matters, as IMVU provides even more of those.
Maybe IMVU will get a boost in its user base sometime soon, as old users will be reminded by Miitomo of their couple of weeks spent with the social network, but Nintendo’s Miitomo will definitely be one of the most used and profitable mobile games ever made.
Image source: Flickr