MixRadio, the popular, personal, free music streaming service is now finally going cross-platform and becoming available to Android and iOS users after previously only being available on Windows Phones (Nokia Lumia handsets).
Not only that but it might just be the most personal and user-friendly streaming service to have a presence on all major mobile platforms.
Its achievement is that much more remarkable since the future did not always look bright for UK-based MixRadio. It had some trouble finding a home. The music streaming service was first transferred from Nokia to Microsoft, which then sold it to messaging app company Japan’s Line last year.
What the easy-to-use and useful MixRadio does is it gives you highly personalized music suggestions based on what you typically listen to when you open the app. It exposes you to songs, bands and musicians that you might not have heard of, but that will most likely resonate with you once you give them a chance.
The music streaming service also builds a kind of mental archive of your activity, so the more music you listen to, the more information and knowledge of you preferences the app will gain, and the better and even more personal its suggestions will be.
MixRadio users currently benefit from a catalog of over 35 million songs and over 10.000 pre-made playlists (both genre-based mixes and commercial mixes) that they can enjoy online. It is mostly an internet based app, however, the music streaming service also allows users to download up to four of their favorite playlists that they can then listen to offline.
Of course, since it is a free app, you will be exposed to several ads while using MixRadio. Good news is that their placement is non-intrusive and not upsetting to the eyes – they are displayed at the bottom of the screen.
MixRadio was launched way back in the year 1999, by British artist Peter Gabriel, who founded the service as OD2. It is now available in 31 countries, with the US, UK, Brazil, Singapore and Indonesia serving as target markets at the moment, according to Mike Bebel, MixRadio’s Chief Operating Officer.
Bebel gave a statement saying “We have millions of users across our current footprint on Windows phones that have been delivering positive feedback throughout our evolution. And we’ve taken in millions of datapoints from that user base, and are now leveraging those to extend that wonderful experience to iOS and Android”.
Jyrki Rosenberg, MixRadio CEO, admitted in an interview that he strongly belies that for a music service to be relevant, it must be on all major platforms. He still sees Windows Phone as an important platform, even if it doesn’t have one the larger shares of the smartphone market, and is convinced that Android and iOS users will love the simplicity of the experience and the quality of the personalization.
He went on to say that the music industry is not dying, like some believe. It is simply transitioning from physical to digital sales, and from downloading to streaming
And if you’re a HTC fan? MixRadio and HTC’s BlinkFeed have entered a partnership that will soon see the music streaming service offering HTC users personalized updates, news and suggestions.
Image Source: nokiarevolution.com