Uber announced and launched its newest project, a traffic data website named Movement that will offer highly-detailed travel information.
Uber is a San Francisco, California-based company. It is specialized as an online transportation network. Uber is the developer, operator, and marketer of the Uber app. The service is available in over 540 cities and more than 60 countries worldwide.
Its Uber app automatically calculates the travel fares. The payments are automatically transferred to the driver. Now, Uber will be coming with a new transportation solution.
It will be offering the Uber Movement. The said website was launched late last week. It was officially activated on January 08, on Sunday. Uber described it as a new tool. Its reported purpose is to help map traveling times.
The Movement platform will be powered by the company’s ride databases. It will offer traveling time tools. More exactly, it will allow a user to measure trip times between various locations in a city.
It will also track their changes. As such, it will determine the respective trips’ history. Movement will establish if they got faster or slower over time.
Currently, the platform will only be accessible to registered users. In the coming months, the website will reportedly be released for a general use. It will be open to all interested users.
Movement is Project Metropolis’s first public tool. Project Metropolis is one of Uber’s internal teams. It is the civic data tools group. They have set out to help city governments with various solutions. For example, they could help them by leveraging the company’s massive rider data store.
Through it, authorities could make more informed decisions about the city’s transit. As it was launched, Movement already offers data for a number of cities. Washington D.C., Manila, and Sydney are amongst them.
Uber announced that it is planning to expand the tool. It should come to offer its services for all the major cities in which it operates.
As such, Movement has been particularly designed for urban planners and city governments. The aforementioned conduct detailed traffic studies. These are done quite often. Lane pattern alterations or new highways are usually the reasons behind such studies.
However, the collection of such information can be quite difficult. It can be both time-consuming and expensive. As such, Uber’s Movement could come to offer a significant solution. It
The data behind Movement is collected from the check-in function of an Uber GPS. This takes place in the background during all of the Uber trips. As it is, each worldwide Uber travel gathers invaluable data.
The system offers travel times for the whole trip. At the same time, it also offers information for its smaller segments. These smaller parts can be taken separately, or together. Still, they offer detailed information about the travel times within the city, at any moment.
Jordan Gilbertson, the project manager, went to offer details. According to him, the Uber travels are constantly collecting information. This is taken and generated into data by the company. As it could be very useful to the people, Uber has set out to share it.
Movement will not impose on a traveler’s privacy. It will only offer segment time and region data. Age, gender, or other personal details will not be accessed. These are considered to make identification easier.
Another protection measure will be breaking into segments the data. As such, individual segments or riders will be harder to identify. A protection has been established for cases when there is not enough data.
If the set of parameters hasn’t got enough information, the area will be grayed out. This should ensure that Movement will not expose individual data.
All the Movement data is aggregated and anonymized. Uber has reportedly established user privacy as its number 1 priority.
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