Apple has been bleeding profits ever since last summer, when a bunch of Wall Street specialists said that the iPhone sales will drop. And since the company’s profits have dropped 25% in past couple of months, they are committing to pretty much every profitable IT market out there. In one of their most recent ventures, mum’s the word as Apple works on VR technology.
With the company’s profits dropping 50% since last summer and with so many fans disappointed in the future of the iPhone 7, Apple has been getting involved with more and more projects.
After the announcement that Apple is getting involved with making an electric smart car was met with derision because of the late date they started working on the project (years after other competing companies), the company’s newest venture is most likely virtual reality.
Keeping with their trend of confirming company acquisitions without commenting any further on the subject, Apple confirmed purchasing Flyby Media, a tech company focused on developing software for mapping places via your smartphone.
The company’s software could very easily be modified to track head-mounted displays in virtual reality systems, and when you take note that other Apple purchases such as Faceshift and Metaio could also be used in a VR system, you can get a pretty clear image.
Not wanting to be left as far behind in the virtual reality market as they were in the electric smart car one, Apple has been most likely working secretly on their own VR devices, although they still are a few years behind their competition.
Despite the company refusing to confirm anything except the acquisition of the companies, multiple parties are claiming that Apple already has hundreds of people working on their secret virtual reality project.
As they tend to do, the tech titans will most likely implement their features on their other devices, probably the iPhones and iPads that will come out the closest to their VR device’s launch.
So far, the biggest problem with the virtual reality headsets already on the market is that they are quite pricy. So, if they want to have a shot at getting ahead in the market, Apple would better go for a cheaper VR headset alternative.
However, knowing the company and their business practices for so long, you can bet that they will definitely not go for a cheaper version.
Nothing has been confirmed so far, not even that Apple is working on the devices, but in my estimates their device will most likely be around $1000-$2000 area.
Image source: Pixabay