On Wednesday this week Apple is expected to release, atop a new line of iPhones, its brand new Apple TV set-box, targeting a new consumer segment: gamers.
In 2007, with the release of its Iphone, the company had already tapped unexpectedly into the gaming sector. With casual, easy-going games available for its customers to play at any time Apple hit the jackpot. Since then, the mobile games industry has reached billions.
As for the Apple TV set-box, it is expected that it will further draw on this opportunity. The device, typically used for streaming tunes or music, would now turn into a light-category gaming console. Certainly not the magnitude of Sony’s PlayStation consoles or Microsoft Xbox or even Nintendo’s Wii.
Although it is too early to assess just how compelling the games released for the new Apple TV set-box would be until the device is released, the prospects look well. Nonetheless, anonymous sources have declared for the New York Times that the device includes better graphics, access to an app store that allows the download and buying of games, as well as a new remote that could be used as a double controller.
Many analysts agree that Apple tapping into the gaming potential of its new Apple TV set-box is the right thing to do, gathering momentum for the creation of a new gaming category. Casual gaming, a social activity that lightens up a living room and keep this activity light, albeit captivating.
Apple doesn’t seem to be aiming to take on high-end consoles with its new product. The company is creating a new category for itself, one that does not meet the high-end requirements of Destiny or Call of Duty, but which will certainly find its fans.
It is expected that the new Apple TV device will come with a starting pricetag of approximately 150 dollars. While it doubles the price of the last generation of Apple TV, it is still priced beneath the cheapeast of the high-end gaming consoles, making it an attractive option for light-weight gamers who might enjoy the social aspect more.
The business opportunity before the tech company looks promising. Console games are expected to bring in over 27 billion dollars this year alone. Globally, the gaming business is evaluated at 75 billion dollars, according to PricewaterhouseCoopers.
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