New collaborations always make business more profitable. The latest news about the smart choices of Google is that there is going to be a new collaboration between it and Twitter, in order to make the tweets easier to find on the grandiose search engine.
Bloomberg made a report about this fact, specifying that the moment one tweet will be made public by its user, Google will have access to it right away, in comparison with the situation that used to be until the present time. Before this change, Google had to beg Twitter for access and methods of manipulating its content. As a result, everyone will be very up to date with every small change that will happen in the light blue social media website. The new collaboration between Google and Twitter will find the greatest tweets online.
Even if Bloomberg says that it has this certain information about the collaboration from people who have direct access to the source, none of the two companies have made a public statement in order to seal the deal before everyone.
This is not the first time the two giants try to unite their forces. In 2009, there have been made a similar partnership, which eventually ended two years later, leaving Twitter in doubt of what to do next. And it has been quite inspired, as its new ally has been Bing, which is owned by Microsoft. Bing was at that hour a rival for Google, a search engine that is currently very known, but the comparison between the two is impossible.
Twitter has been trying to draw attention more and more to its website and facilities from the last summer and further on. Promotion of tweets generates revenue based on engagement, reaching almost $200.000 for the brands to be displayed by Twitter only in one day. The price is classed very high, taking into consideration that 284 million unique users are entering the website at least once a day. Analyzing the first quarter of 2015 in comparison with 2014, a raise of 23 percent has been registered. However, investors are not convinced that Twitter can keep raising their actual limits, pushing down the company’s stock with 35% over the last year.
Baird analyst Colin Sebastian said that
“We believe a renewed partnership would be mutually beneficial given Google’s desire for more relevance on mobile and in real-time, and Twitter’s desire to extend reach and monetization.”
On another hand, an advised point of virw is presented by the Deutsche Bank analyst Ross Sandler.
“If accurate, this could be the catalyst to push shares meaningfully higher, as most of the concerns around can Twitter move beyond the current 284m-niche would start to move to the background.”