To sum up all the innovations and strategies employed by Samsung lately, in a race against time to strengthen its position in the market, we have to remind everybody that the world’s biggest smartphone maker has made a shift in paradigm and strategy, delivering the 5S and a series of wearable smartwatches, thus competing not only with the main rival in the business, Apple, but also the other players in the field. The shift of paradigm consists in a new focus on design and performance features and less on hardware improvements and developments, as if you got the 5S already, you know it’s not about the hardware anymore, but about a better camera, apps and software, water – resistance and the ultra – power saving mode, enhancements that can easily compete with many iDevices available on the market.
But one of the most important information released by Yoon Hankil, senior vice president of Samsung’s product strategy team is related to a new Samsung Tizen phone that is said to roll out in the second quarter of this year, as an attempt from Samsung to detach itself from the Android reign. Samsung is building and improving its own Tizen operating system and cut the costs and the influence of Android powered Samsung devices, although other news coming from the same source announced the fifth member of the Samsung smartwatches family to be also powered up by Android Wear.
According to the Samsung official, the new Samsung Tizen phone
which will launch around the end of the second quarter, would be a high-end model and the second would mainly be aimed at the middle of the market to drive volume growth.
Samsung and Google have a strong business relationship and maybe a direct competition between the two tech giants is still far away in the future. However, Google itself is pushing Android in the wearable gadgets market, while Samsung is also pushing
its Gear smartwatches eventually to become compatible with all Android-based smartphones built by other companies, which will put Tizen directly up against Android.
It may be hard to understand this competition / collaboration between the titans, but this makes the topic of a different discussion. So far, since last week, the world is in expectation, waiting to see the new Samsung Tizen phone and give it a test – drive.