The executives of VEVO have revealed in a private event for partners and press their new iOS version of the new app, which comes with new features and are available through a last year’s API update. The first version of the new VEVO iOS app will be available on all iPhones, iPads and on iPod Touch.
New VEVO iOS app will make streaming easier
This update is for the NOW app that will be featured in the center of the phone, updating it with the latest music and art videos. Although the NOW app was released last fall, its date was limited only to the VEVO official site. The new mobile app will show the latest releases on the front page of the phone.
The new VEVO iOS app is also meant to make the navigation easier. A new “hamburger” icon was added that appears if you’re scrolling up and down on the app, allowing you to bring up the navigation screen. The cool thing about the new screen is that you can check out the live VEVO TV with all its 3 channels and search videos. You can still navigate even though you have a video open, just minimize it and go on with your business.
The new VEVO iOS app will be followed by an SDK update made for partners who want to add VEVO videos on their own apps.
VEVO wants to have a better control of their content on other platforms and also to provide a better user experience. The new VEVO iOS app will be available in the next months, followed by the SDK update.