Say whatever you will about Nintendo, but they are veterans. One of the first gaming companies, Nintendo has charmed hundreds of millions of customers with its high quality products. Even though it was announced for quite some time, Nintendo won’t be watching you sleep any time soon.
The Japanese company just announced that it’s shelving its Quality of Life program for the moment, as they can’t be sure that their sleep tracker can actually enter the phase to become a widely commercialized product.
Nintendo CEO and president Tatsumi Kimishima issued a press release this morning, as he also talked to his investors, saying that product is definitely going to come out, but that the company is going to put it on hold until it becomes a polished product.
Announced sometime in 2014, the Nintendo sleep tracker – for lack of a better term, since the company referred to it as the ‘sleep and fatigue themed device’ – was due to come out this March, but due to an unfortunate and unforeseeable series of events, the device will be delayed indeterminately.
Wanting to prove that the company is still an important player in the quality of life and health department, the Nintendo CEO wanted to launch the device which would have been used to read and collect the sleep patterns and physical data like heart rate and temperature of its users.
For people actually track of Nintendo’s shelved products, this situation bears a strong resemblance to the 2009 would be Nintendo product that never came out – the Vitality Sensor. The product was announced at 2009’s E3, but it was shortly cancelled after the fact by then Nintendo CEO Satoru Iwata because of its lack of reliability.
Not even their partnership with the market-hardened Resmet company, which is a grizzled veteran of the sleep tracking industry, managed to help Nintendo with their predicament. And there are a few reasons behind that.
First of all, Nintendo has kind of been bleeding profits recently. Not only are they still trying to recover after the Wii U incident, but they were also dealt a staggering blow by the plummeting 3DS sales.
Second of all, the company kind of has its hands full with all the projects they took on in order to expand their profits. Nintendo promised a few mobile games to come out this year, as well as their new My Nintendo online service, meant to replace Club Nintendo.
Additionally, a huge chunk of the gaming world is excited about the company’s new Nintendo NX, which promises to be a brand new handheld device that will be compatible with multiple platforms.
Image source: Wikimedia