When it comes to marketing, being tech-savvy is the most important thing that matters nowadays. The more social media impact you generate, the more likely it is for people to be interested in your product. But with all the social media apps that are constantly updating, one thing about being tech-savvy is even more important – ease of access.
As seen a couple of days ago when Twitter made it easier to forward a tweet into a private message, the fewer clicks your customers are forced to make, the bigger your chances are of your app being popular. And few companies seem to keep to these trends as well as Domino’s.
In their attempt to make ordering pizza faster and easier than ever, you can order Domino’s with zero clicks in roughly ten seconds. Of course, there are some catches to the app, but so far people seem to be enjoying it unexpectedly well. As people do with almost everything related to Domino’s.
So how does this new, fan-beloved app work? Of course, there’s a little bit more to it than the title would lead on. First of all, as with all non-telephone Domino’s orders, you first have to create a user account on the Domino’s website. This is quite easy to do, and it takes very little time.
One of the things you have to configure while creating your account is your favorite pizza. And that’s pretty much all the effort you have to go through to order pizza, other than click the app and wait ten seconds. You see, the company had a pretty decent idea of how to prevent accidental orders.
As soon as the app opens, a timer will appear on the screen, counting down from ten. If you don’t cancel the order in that amount of time, your order will be picked up and placed to your nearest local delivery chain. But seeing as there really is nothing to do but open the app, ordering pizza this way has its mandatory limitations.
The biggest one of these limitations is that the pizza you configured as your favorite on the Domino’s website is the one that will be delivered, with you unable to select a different one, to customize it, or even to order more than one. If you want these extra options, you can use the old, regular app, or you can just order it from the restaurant chain’s website.
But this is just of the many attempts (most of them successful, I might add) Domino’s has made in recent times to stay in touch with the younger generations. The company allows you to order pizza via Twitter, smartwatches, Samsung Smart TVs, and via SMS without any issues.
Image source: Wikimedia